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One of the biggest mistakes I see apartment and commercial real estate investors make is leaving their investment property in complete control of their property manager. Even the best property management companies will not look at things like the owner.

I have seen this literally cost investors thousands of dollars in lost cash flow and property value, so it is definitely a mistake you want to avoid.

In this article I want to discuss the importance of being an Asset Manager, rather than a Property Manager. First, let’s define these two terms:

Asset Manager
Focus is on maximizing return and property value for the investor(s).

Property Manager
Focus is on day-to-day management activities for a property.

“Think Like a CEO…”
If you want to maximize your returns as an investor, you must think like a CEO, and not a property manager. Your focus should be continually on how to maximize the return from a property and increase value.

I see a lot of investors that lose track of this, and leave things up to their property manager, thinking that is their job. It is not.

Here are the things you should be focused on as an Asset Manager:

1) Increasing Income
2) Reducing Expenses
3) Improving Property Value
4) In short, maximizing returns and property value.

Continually ask yourself questions, such as:

- How can we increase rents? Are all of our rents at market levels? Can we charge higher rent for preferred units, such as near a pool?
- Can we reduce our property taxes by protesting the assessed value? Can we reduce our insurance expense by changing companies? How can we reduce every single line item expense – even by a small percentage?
- How can we increase the value of the property? What improvements would maximize value?

None of these activities should be done at the cost of deferring maintenance or reducing the property value over time. As the CEO of your investment you need to see the big picture – whether it is a duplex or several hundred units.

Your property manager, on the other hand should focus on the day-to-day property operations to keep things running smoothly, such as:

1) Property Maintenance
2) Marketing and Rental of Units
3) Collecting Rents and Paying Bills
4) Enforcing Property Rules and Procedures

Good property managers will also perform activities that could be considered asset management, such as performing regular checks to verify market rents are maximized, testing marketing results, and finding ways to reduce expenses.

However, I would caution against leaving everything up to your property manager, because ultimately, it is your responsibility to increase your returns and property value.

Attorneys that specialize in real estate law will document and go over property transactions such as purchases, leases, appraisals and inspections. They may also assist in resolving any insurance and environmental issues. When something happens with a transaction, these lawyers go to court to defend property owners that are involved in lawsuits.

One of the main things a lawyer will do is to draft documents that in adherence with real estate law. They put together purchase contracts, conveyance transactions, financing agreements and leases and rental agreements. It is important to understand that property agents may help their client to fill out these types of paperwork but only a licensed attorney who is experienced with real estate law can draft and revise the documents.

Attorneys that are experienced with various types of property transactions know that it is not uncommon for clients to request that their help to negotiate terms and conditions of various deals. This normally involves working alongside other attorneys, brokers, developers and investors.

There are some lawyers that only deal with reviewing and giving advice on real estate transactions. In this case, the clients will negotiate their own transactions as well as sign the contract and at that point they will request the lawyer look over the deal and give them advice about it. What this entails is that the attorney will look at the legal title issues as well as any environmental issues and any reports, contracts or other documents that are involved in the deal. The reason that clients will turn to a lawyer for this type of advice is that these types of lawyers have the training to notice an issue that their client may not recognize.

Many times real estate deals do not go as planned and when this happens the courts are usually involved in a lawsuit. This is where attorneys and their experience comes into play. The attorney will put together the legal pleadings to file with the judge, file appeals as needed, bargain with the legal counsel on the opposite side to try and work out a settlement deal as well as participate in the necessary hearings and court proceedings.

Most attorneys in this field are trained in mortgage and trust foreclosures. These attorneys are often needed during tough economic times. There are some attorneys that will represent the lender and others that represent the borrower. The ones that represent the lender will help the lender understand the foreclosure process. The ones that represent the borrower will look for mistakes that have been made in the foreclosure process and will also negotiate with the lender to come up with a settlement so that they can stop the foreclosure from going forward.

Real estate attorneys play an important role in handling real estate law. They have many duties and responsibilities when it comes to brokering various deals. It is important to understand that different property attorneys will charge various rates. Some lawyers will have a set price that will cover everything that is needed for your case or they will have a per hour rate that they will charge to work on your case.